The new W900 is the latest member of Sonys popular and much-acclaimed 9 series. It is interesting to note that Sony has chosen to move forward with an edge LED based LCD panel instead of the backlit LED panels that have were used in previous 9 series Sony TVs. But Sony says that they believe the combination of the X-Reality Pro chip and the Triluminos panel enables them to take a step forward and at the same time reduce prices. A bold claim, and we are very eager to see how it performs.
On average, the response time for the pixel transition is 15.9ms, which is quite good. Sony TVs also have the best features for controlling exactly how you want the motion to look. See the Q&A for more details and pictures.