Technically, Roku TV is a "reference design platform and software stack" for manufacturers, and what's even more interesting is that Roku says it will be responsible for software updates in the future. That's potentially a big bonus for buyers, as major manufacturers tend to abandon their existing Smart TV software as soon as new models come out the next year.
The first Roku TVs are scheduled to be available from US and Canadian retailers this fall, and although not pricing hasn't been announced yet, Roku did say there will be entry-level price points. Both Hisense and TCL will be showing their Roku TVs at the show and we'll be going hands-on to get more details on each company's new sets.
A Roku TV is exactly what it sounds like: a standard HDTV that essentially has a Roku box built-in. The idea isn't all that different than the Smart TV features included by most TV manufacturers, except that it's Roku's excellent software, which means Roku TVs will have access to over 1,000 channels, cross-platform search for movies and TV shows, and a clean, simple user interface. Roku's best-in-class streaming software is one of the main reasons the company's boxes have earned CNET's Editors' Choice Award over tough competitors like the and .