I like it a lot. I still wish that Apple would let Amazon put a link to the site inside the Kindle app, but adding this to the home screen is the next best thing. And it even has a spiffy new favicon. If you ever added the previous version of the Kindle Store to your home screen, you’ll know how much this was needed.
Amazon has launched a proper touch-friendly mobile version of its Kindle store, which is smart considering that you are most likely to be browsing it from a phone or an iPad (or a Kindle Fire, I guess). You can still use the regular Amazon site (in fact, you’re forced to if you want to manage your library or Kindle settings), but this new slimmed-down design makes browsing and buying dead easy.