Like Italy’s antitrust authority, Reding is concerned that Apple has been upselling EU customers into AppleCare extended warranties without properly explaining the two years of free assistance they are already entitled to under the EU Statutory Warranty.
Last winter, Apple was in Italy for its AppleCare product warranty marketing practices. Now, the company is facing scrutiny across the rest of Europe for similar reasons.
AppleCare+ costs an additional $99 and must be purchased either at the same time, or within 60 days of purchasing your iPad. It will extend the standard one year warranty to two years and give you phone support for those full two years — as opposed to the 90 days after purchase that comes standard. That means if you ever run into an issue with your iPad, you can dial 1-800-MY-APPLE and ask for AppleCare, or you can call 1-800-APL-CARE directly.